The Warner Music label won Record Company Of The Year at the Music Week Awards last year, and Turner suggested its streaming success with new music is indicative of a wider culture. We don't release the most records by any means - we release relatively few - it's just that we have a much higher hit rate than most of our competitorsĪtlantic is the label frontrunner in the nominations for next month's BRIT Awards, with 12 nods across both domestic acts (Ed Sheeran, Fred Again., Kojey Radical, Charli XCX) and international talent (Gayle, Jack Harlow, Lizzo, Burna Boy). "For both our long-term artists and new signings in the UK to consistently deliver huge streaming numbers year on year, is testament to the incredible artists we work with and the endless commitment, talent and drive of so many people at the label." “We’ve enjoyed a huge amount of domestic streaming success at Atlantic over the last few years," added Stanton. "This, along with their commitment to detail, care for the records and constant real time communication, combined with the incredible work from the rest of the label, drives our market leading position year after year.” “Cameron, our head of streaming, along with Georgia, our senior streaming manager, pride themselves on their relationships with our various partners," said Turner. Successful campaigns by the likes of Ed Sheeran, Fred Again., Tion Wayne, Maisie Peters and KSI saw Atlantic claim a 13.7% market share in the metric, almost four percentage points clear of its nearest competitor. It is measured based on a rolling weekly calculation based on a 12-month window. The Warner Music UK label led the way in the domestic streaming market for UK repertoire less than 12 months old in 2022 - the fourth straight year it had come out on top. Atlantic Records co-presidents Briony Turner and Ed Howard have reflected on the label's UK streaming prowess in a new interview with Music Week.
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